Even the best cameras do not see colors and details the same way the human eye dies. Wear your makeup a little brighter and exaggerated to create more contrast. Here is more about that...

Start with moisturizer and primer so makeup and skin texture are as smooth as possible. This shows better results and reduces post-production editing to hide wrinkles and imperfections. If you have a reddish complection, consider using a slightly green tinted primer or concealer to attain a more neutral skin tone.

Use blush and clever highlighting and reduce the use of contour to create the look of lower density and produce a more youthful appearance. Lean towards fresher peachy-toned colors in general especially when it comes to blush.

Use long eyelashes, slightly heavier eye liner and shadow, etc. to bring out the beauty of your eyes.

Fill in your eyebrows with an eyebrow pencil for a fuller look especially if you have blonde eyebrows. 

Generally, smoother matte looks better in photos than dewy or shiny makeup - glow vs glare. If you want more glow, use translucent powder or products with SPF. The only possible exception is lipstick.

Match your makeup to the color and style of wardrobe selection for your shoot. Work with your photographer to achieve the look intended for the shoot.